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MEDIA AUDIENCES’ ACCESS AND PARTICIPATION


Език:
Bulgarian
Автор(и)
Katia Mihailova 
Ключови думи
digital media environment, access to media services, responsible participation, media audience, user generated media content, media literacy
Накратко:
The thesis of the paper is that access to the communication technologies is the prerequisite of the audience participation in the digital media environment. But audience’s active and responsible participation requires a broader definition of access. The paper aims to give a model of access, which could transform users in innovators, humans in e-actors. And what is the most important – responsible for their behavior in the virtual space.



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